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Automotive

Driving Automotive Innovation with Scalable, Future-proof Platforms

We partner with automotive industry leaders to accelerate transformation, streamline digital ecosystems, and deliver exceptional user experiences throughout the vehicle lifecycle.

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Understanding the Industry

The automotive industry is undergoing a period of rapid transformation, moving from traditional dealership models to direct-to-consumer platforms and from static websites to mobile-first digital ecosystems. Customers now expect a seamless online experience when configuring, purchasing or servicing a vehicle.

At IPS, we help automotive brands and mobility providers to rethink their digital landscape. From rapid prototyping and scalable frontend architectures to complex system integration with platforms like SAP Hybris and Adobe AEM – we deliver the speed, flexibility, and customer focus required to thrive in the new mobility era.

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Typical Challenges We Solve in the Automotive Sector

With decades of experience supporting leading automotive brands, IPS understands the complex digital landscapes and shifting customer expectations that define today’s -- and tomorrows – market. We help our clients overcome the most pressing challenges quickly and effectively, with a strong focus on real business impact.

CHALLENGE 1

Validating Digital Business Models at Speed

Digital business models validation

The challenge

Automotive brands are under pressure to test new sales and service models, such as direct-to-consumer sales, subscription services and used-car marketplaces. However, they lack the internal agility to validate these concepts before committing to major investments.

Our approach

We rapidly build minimum viable products (MVPs) and high-fidelity prototypes that simulate user journeys, backend integrations, and business logic. This allows decision-makers to evaluate the real-world feasibility of concepts, reduce risk and accelerate the go/no-go decision-making process.

CHALLENGE 2
System integration and orchestration

The challenge

Digital platforms in the automotive industry usually cover content management systems (CMS), customer relationship management (CRM), e-commerce, finance, inventory and legacy dealer systems. Disconnected data and workflows create friction throughout the customer lifecycle.

Our approach

Our IPS engineers specialise in creating robust integration layers between Adobe AEM, SAP Hybris, Salesforce and other enterprise systems, enabling seamless integration of marketing, sales and operational processes.

CHALLENGE 3
Mobile-first frontend development

The challenge

Modern car buyers demand seamless, mobile-first experiences, from browsing and configuration to financing and purchase. However, many automotive sites still struggle to deliver speed, usability and responsiveness.

Our approach

We design and develop modular front-end architectures based on reusable components and mobile UX best practices. Our solutions are fast, scalable and optimised for performance across all devices.

Case Study

Other Case Studies

Case studies

Contact us

Looking to modernize your digital infrastructure? Our automotive experts are ready to help — just fill out the form and we’ll be in touch.

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